PRESS RELEASE — May 11, 2022 — WNWN Debuts World’s First Alt-Chocolate


Cacao-Free, Child/Slave Labor-Free, Deforestation-Free, Palm Oil-Free, with 80% Less CO2 Emissions than Chocolate

LONDON, May 11, 2022 – WNWN Food Labs, a UK food tech startup addressing critical problems in food supply chains, announced today it is releasing the world’s first cacao-free chocolate. The limited-release box of choc thins is made by applying traditional fermentation techniques to plant-based ingredients.

WNWN’s alt-choc will be available beginning May 18 exclusively at Each box sells for £10 GB (about $12.50 U.S.), on a par with premium chocolate. 

In less than a year since its founding, WNWN (pronounced “win-win”) rapidly developed its proprietary process to transform sustainable ingredients into alt-chocolate that tastes, melts, snaps and bakes just like chocolate—without the child labor, slave labor, deforestation and outsized carbon footprint of conventional cacao. 

WNWN’s alt-chocolate is vegan, caffeine-free, gluten-free, lower in sugar than comparable products, and releases around 80% fewer CO2 emissions according to a lifecycle assessment. In addition to being made without cacao butter, it is palm oil-free, unlike most mass-market chocolates. 

“Chocolate has a truly dark side with more than a million child laborers estimated to work in Ivory Coast and Ghana, where three-quarters of the world’s cacao is grown, and more CO2 emissions pound for pound than cheese, lamb or chicken,” said WNWN CTO Dr. Johnny Drain. “Using fermentation we’re able to create a suite of the same flavor compounds found in cacao. We can dial up certain aromas and even adjust the acidity to bring out notes found in premium single-origin chocolates.”

WNWN’s first product, developed with an in-house chocolatier, has notes of sticky toffee pudding, dates, cherries, and a rich, buttery finish. In blind taste tests alongside cacao-based dark chocolate, consumers described the products as “very similar.” 

British barley—used for centuries in whisky and beer—and carob form the base of WNWN’s cacao-free chocolate. These and other plant-based ingredients are fermented and roasted using a proprietary process to build a flavor profile that mirrors the complexity and makeup of chocolate and the melt-in-the-mouth properties of cacao butter, without using cacao.

WNWN CEO and cofounder Ahrum Pak left her finance career in New York and London to start the company. A fermentation enthusiast raised in a household where the refrigerator was stocked with traditionally home-fermented Korean foods, Pak’s concerns about food waste and sustainability led her to Drain, a food consultant with a PhD in Materials Science from the University of Oxford who has brought his scientific insights to some of the world’s best restaurants and bars. Drain’s R&D on behalf of top brands included setting up in-house fermentation labs, creating novel ingredients, and working with the world's first zero-waste restaurant. 

“We’ve been able to scale rapidly, due in part to the use of widely available ingredients and production methods that don’t require regulatory approval or expensive platforms,” said Pak. “As the first in the world to have a cacao-free chocolate product for sale, we can now begin building partnerships to supply brands with sustainable, ethically sourced ingredients.”

Along with pursuing supply relationships, WNWN plans to explore how other foods can be future-proofed from changing climates, biodiversity loss, and from production monopolies that pay unfair wages and foster poor working conditions. These include coffee, tea and vanilla, which each have supply chains mired in unethical and unsustainable practices.

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About WNWN Food Labs (WNWN)

WNWN creates a win-win situation for consumers, workers, producers, and the planet. The London-based food tech company uses fermentation to transform plant-based whole foods and unloved ingredients into delicious, sustainable foods. For more information visit


Gary Smith

Evolotus PR