Ethical & Sustainable Choc | About — WNWN Food Labs

We’re committed to creating a tastier, more ethical and sustainable future of food: starting with cocoa-free chocolate.

We use cutting-edge science and convert plant-based, sustainable ingredients into our indulgent ‘choc’. Delicious choc that snaps, tastes and melts just like regular chocolate, only it’s cocoa-free.

Oh, and did we mention? It’s dairy-free, caffeine-free, palm oil-free.. We could go on!

Our Founders

Our founders

It all began back in 2020. With a DM. Which is probably how a lot of things start these days.

Ahrum is a former banker and management consultant who was inspired after her MBA at INSEAD to tackle food waste and sustainability. Looking for a partner to collaborate with on her next sustainability project, Ahrum reached out to her network and was put in touch with Dr Johnny… The rest, as they say, is history.

Dr Johnny is a leading global expert on fermentation who grew up a stone’s throw from the world-famous Cadbury chocolate factory in Birmingham. Before founding WNWN with Ahrum, Johnny used the insights gained from his PhD in Materials Science from the University of Oxford to help the world’s best bars and restaurants pioneer sustainable solutions.

The problem with cocoa

We’re working towards a future where we enable change for the way mass market chocolate is produced. Creating a system that’s more equitable for cocoa farmers.

There are currently 12 large multinationals that purchase the majority of the world’s cocoa supply. Around 75% of it comes from just two countries: Ghana and the Ivory Coast in West Africa. This centuries-long monopoly over the cocoa trade will only continue to exacerbate deforestation, the practice of child and slave labour and keep workers in poverty.


of the world's cocoa comes from Ghana and Ivory Coast in West Africa

1.5 million

child labourers in Ghana and Ivory Coast

(International Cocoa Initiative, 2020)

of West African Guinean Rainforest lost to deforestation since 1990

(Mighty Earth, 2017)

more water is used in chocolate production than beef (litres/1kg)

(The World of Food)

more greenhouse gases are emitted by dark chocolate than cow's milk

(Our World in Data, Poor & Nemecek 2019)

We’re part of the solution

As the world’s first company to bring cocoa-free choc to market, we’re proud to offer a delicious, sustainable and ethical alternative to traditional chocolate. It tastes, snaps and melts just like conventional chocolate. By choosing our choc, you’re saying ‘YES!’ to a fairer, more sustainable and ethical future.



chocolate in the world

We source

widely available

and affordable plant-based ingredients with secure supply chains and harness cutting edge science with no GMO or syn-bio


less greenhouse gases

than regular chocolate


less water usage

than regular chocolate


plant-based and delicious